Features & Specs | Programmatic OOH at Lamar

Creative Specs & Design Notes

Create in RGB color mode. Preferred color profile is sRGB.
Always export at maximum quality. File size should not be below 40kb.
Save all artwork as a .JPG or .PNG file format at 72ppi.
When creating black, the values should be R-0 G-0 B-0.
Advertisers can reach over 90% of Lamar screens with two specs: 1400x400 & 840x400

How often should advertisers change creative?

For most clients, we typically recommend refreshing creative every 3 months to stay top of mind in a market. Even something as simple as a new background color can really make an ad stand out to a passerby

Can QR Codes be used on Lamar DOOH?

QR codes may not be displayed on billboards but are acceptable for transit advertising or street-level media when not intended to be read by drivers

More Design Tips

Have An Objective

Name recognition, product or service promotion, special announcement, directional. Make sure your creative has a singular focus!

Push Readability

Use contrasting colors. The stronger the contrast between background color and copy, the easier it is to read at a distance. Remember, strong contrast equals better readability.

Simple fonts
Large text
Contrasting colors

Dynamic Content

From sports scores, weather, and traffic to promotional offers, directions to a store, and localized imagery, dynamic creative unlocks personalization at scale for marketers.

What dynamic capabilities are available through Lamar programmatic?

Locations
Live scores
Conditional (weather)

Restrictions and Sensitive Copy

Restrictions are applied on a screen-by-screen basis in compliance with location and legal guidelines. Creatives that require additional review include political, cannabis, and sensitive/sexual.