Features & Specifications

Know Your Objective

The key to a great campaign is to begin with the goal in mind. Typically, with out of home, a client is trying to achieve one of the four goals below:

• Increase branding and awareness
• Drive traffic to website
• Drive traffic to a physical place
• Promote a special product, service, or offer

Once you identify the main goal, make that the primary objective of the out of home ad. The key to effective OOH design is focusing on ONE thing. Brevity is very important since the dwell time is relatively short. People generally have 4-5 seconds to read an OOH ad, therefore the message needs to be concise and to the point. 

Out of home is not the place to say it all. It’s the place to draw someone in visually, make an impact, create intrigue, and make them remember the brand. After that, people will find all of the other information that they desire. 46% of people Google a business AFTER seeing a billboard. 

Lastly, keep in mind that OOH is a visual medium. Aim to create an ad that stands out in the media clutter, but most importantly, that solves the brand’s problem. Be sure to select contrasting colors and legible fonts to catch the eye of consumers and ensure they understand your message. Create a design that will evoke an emotion and make the viewer feel something —motion drives behavior.