Lamar’s Programmatic Digital Out of Home network can help your brand effectively engage and connect with your target audiences.

OOH increases reach by as much as 303% when added to a mobile or web campaign.
OOH lifts foot traffic by an average of 68% when combined with social media messaging.
OOH drives 4X more online activity per ad dollar spent than TV, radio, and print.
The impact of digital OOH exposure can be measured in brand lift, foot traffic, and sales lift metrics.

Lamar is proud to offer its customers the largest network of digital billboards in the U.S. with over 3,600 displays.

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The buyer has full autonomy over media budget allocation and can adjust the spend on various media outlets to maximize budget efficiency and campaign effectiveness. Aside from the sheer size of the billboards, Lamar Advertising's Out of Home inventory is non-fraudulent and unavoidable, making it a consistent and trustworthy medium to reach consumers.

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OAAA Webinar: Programmatic 101 for OOH
Programmatic
Digital OOH

OAAA Webinar: Programmatic 101 for OOH

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Meet Our Partners: Edith Gagne, Broadsign
Out of Home
Programmatic
Meet Our Partners

Meet Our Partners: Edith Gagne, Broadsign

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Vistar Interview: How Lamar Successfully Adopted Programmatic OOH
Programmatic
Vistar Media

Vistar Interview: How Lamar Successfully Adopted Programmatic OOH

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About Lamar

Founded in 1902, Lamar Advertising Company (Nasdaq: LAMR) is one of the largest outdoor advertising companies in the world. Lamar offers a variety of advertising formats, including the largest network of digital billboards in the United States, helping both local businesses and national brands reach broad audiences every day.