Lamar’s Programmatic Digital Out of Home network can help your brand effectively engage and connect with your target audiences.

OOH increases reach by as much as 340% when added to a mobile or web campaign.
OOH lifts foot traffic by an average of 68% when combined with social media messaging.
OOH drives 4X more online activity per ad dollar spent than TV, radio, and print.
41% of adults used search after exposure to an Out of Home ad.

Lamar is proud to offer its customers the largest network of digital billboards in the U.S. with over 4,000 displays.

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Lamar roadside digital billboards are the largest unavoidable screens in the DOOH space, providing the ability to reach your audience at scale throughout the consumer journey. Lamar screens allow advertisers to reach audiences where other media channels are not available. Lamar DOOH is also brand-safe and unaffected by issues with viewability, ad blocking, ad clutter, cord-cutting, and guaranteed commitments.

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Enhancing Hospitable Advertising with Elizabeth Neubauer-Donovan | Digital & Dirt Podcast
Digital & Dirt
Out of Home

Enhancing Hospitable Advertising with Elizabeth Neubauer-Donovan | Digital & Dirt Podcast

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The Most Memorable Campaigns of 2022 | Digital & Dirt Podcast
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The Most Memorable Campaigns of 2022 | Digital & Dirt Podcast

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Programmatic Case Studies You Should See Before 2023
Case Study
Programmatic
Out of Home

Programmatic Case Studies You Should See Before 2023

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About Lamar

Founded in 1902, Lamar Advertising Company (Nasdaq: LAMR) is one of the largest outdoor advertising companies in the world. Lamar offers a variety of advertising formats, including the largest network of digital billboards in the United States, helping both local businesses and national brands reach broad audiences every day.