Lamar’s Programmatic Digital Out of Home network can help your brand effectively engage and connect with your target audiences.
OOH increases reach by as much as 303% when added to a mobile or web campaign.
OOH lifts foot traffic by an average of 68% when combined with social media messaging.
OOH drives 4X more online activity per ad dollar spent than TV, radio, and print.
The impact of digital OOH exposure can be measured in brand lift, foot traffic, and sales lift metrics.
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