Lamar’s Programmatic Digital Out of Home network can help your brand effectively engage and connect with your target audiences.

OOH increases reach by as much as 340% when added to a mobile or web campaign.
OOH lifts foot traffic by an average of 68% when combined with social media messaging.
OOH drives 4X more online activity per ad dollar spent than TV, radio, and print.
41% of adults used search after exposure to an Out of Home ad.

Lamar is proud to offer its customers the largest network of digital billboards in the U.S. with over 4,000 displays.

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The buyer has full autonomy over media budget allocation and can adjust the spend on various media outlets to maximize budget efficiency and campaign effectiveness. Aside from the sheer size of the billboards, Lamar Advertising's Out of Home inventory is non-fraudulent and unavoidable, making it a consistent and trustworthy medium to reach consumers.

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Adweek nomination for 2022 Readers’ Choice: Best of Tech Partner Awards - Best Digital Out of Home Service Category

Adweek nomination for 2022 Readers’ Choice: Best of Tech Partner Awards - Best Digital Out of Home Service Category

Score Big with Programmatic DOOH | World Cup Coverage 2022

Score Big with Programmatic DOOH | World Cup Coverage 2022

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The Perfect Candidate for Election Season | DOOH Coverage & Tips