Lamar’s Programmatic Digital Out of Home network can help your brand effectively engage and connect with your target audiences.

OOH increases reach by as much as 303% when added to a mobile or web campaign.
OOH lifts foot traffic by an average of 68% when combined with social media messaging.
OOH drives 4X more online activity per ad dollar spent than TV, radio, and print.
The impact of digital OOH exposure can be measured in brand lift, foot traffic, and sales lift metrics.

Lamar is proud to offer its customers the largest network of digital billboards in the U.S. with over 3,600 displays.

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The buyer has full autonomy over media budget allocation and can adjust the spend on various media outlets to maximize budget efficiency and campaign effectiveness. Aside from the sheer size of the billboards, Lamar Advertising's Out of Home inventory is non-fraudulent and unavoidable, making it a consistent and trustworthy medium to reach consumers.

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Vistar Interview: How Lamar Successfully Adopted Programmatic OOH

Vistar Interview: How Lamar Successfully Adopted Programmatic OOH

Welcome to Lamar's New Programmatic Website!

Welcome to Lamar's New Programmatic Website!

10 DOOH Facts You Should Know

10 DOOH Facts You Should Know

How Brands are Transforming DOOH to Remain Relevant During the Crisis

How Brands are Transforming DOOH to Remain Relevant During the Crisis