Lamar’s Programmatic Digital Out of Home network can help your brand effectively engage and connect with your target audiences.

OOH increases reach by as much as 340% when added to a mobile or web campaign.
OOH lifts foot traffic by an average of 68% when combined with social media messaging.
OOH drives 4X more online activity per ad dollar spent than TV, radio, and print.
41% of adults used search after exposure to an Out of Home ad.

Lamar is proud to offer its customers the largest network of digital billboards in the U.S. with over 4,000 displays.

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Lamar roadside digital billboards are the largest unavoidable screens in the DOOH space, providing the ability to reach your audience at scale throughout the consumer journey. Lamar screens allow advertisers to reach audiences where other media channels are not available. Lamar DOOH is also brand-safe and unaffected by issues with viewability, ad blocking, ad clutter, cord-cutting, and guaranteed commitments.

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Disrupting the Digital Norms by Utilizing Technology in Sports with Jennifer Prince | Digital & Dirt Podcast

Disrupting the Digital Norms by Utilizing Technology in Sports with Jennifer Prince | Digital & Dirt Podcast

Lamar Programmatic Education Series Pt. 3: Why Lamar Leads with Client Success

Lamar Programmatic Education Series Pt. 3: Why Lamar Leads with Client Success

New Research Reaffirms Billboards as Highly Effective Venue in Programmatic DOOH Advertising | Vistar Media Repost

New Research Reaffirms Billboards as Highly Effective Venue in Programmatic DOOH Advertising | Vistar Media Repost