Beyond the Lens: Navigating the Social Media Landscape with Tulani Andre | Digital & Dirt Podcast

In Episode 15 of this season’s Digital and Dirt Podcast, Ian welcomes Tulani Andre, Vice President of Social Media at National Geographic (Nat Geo) for a conversation covering the strategies she employs across various platforms to engage and inspire audiences, capitalize on marketing opportunities, and navigate unique challenges. 

Listen to the podcast interview as Tulani:

  • Shares details of her career journey, from Capitol Hill to VP of Social Media at Fox, and discusses how the social media landscape has changed and evolved with greater emphasis placed today on storytelling. 
  • Explains the importance of adapting to evolving trends in the fast-paced social media environment.
  • Describes the multifaceted nature of Nat Geo, which includes television, expeditions, the magazine, and social media, and the challenge of crafting a comprehensive narrative that encompasses these diverse offerings.
  • Shares her perspectives on the importance of authenticity in social media marketing, especially when engaging an audience that is highly familiar with these platforms.
  • Discusses the importance of adapting and shifting from traditional marketing methods to more personalized, authentic, and engaging approaches.
  • Identifies the true goals of Nat Geo’s social marketing efforts which are to inspire engagement and deliver a holistic brand experience that encourages people to seek adventure and exploration. 

Links Mentioned in the episode:

To learn more about Tulani Andre and her social media work efforts at National Geographic, tune in to the full episode now available on Apple Podcasts, Spotify, Google Podcasts, and other popular platforms!