In Episode 11 of this season’s Digital and Dirt podcast, Ian welcomes Thurman and Torrence Thomas, aka THEBROSFRESH, to discuss their career evolution that started in small-town Louisiana and most recently landed the brothers at the ACL Music Festival.
At the start of the podcast, the brothers discuss their past work history at Lamar, the learning experience it provided and how it helped them grow. Ian recalls how the brothers used to create videos for out-of-the-box Lamar campaigns. Check out the video below to see their past work!
It can be hard to break the mold and create a new path coming from a small town. While Thurman and Torrence appreciate their hometown in Louisiana, such as their learned manners and friendliness, they have experienced the difficulties that come with branching out and pursuing a career. The brothers speak about the efforts to spread awareness about the many available career possibilities beyond small-town Louisiana.
Successful musicians commonly pick up their first instrument at a young age, but that was not the case for Thurman and Torrence. The brothers explain how they were introduced to music at the age of 18 and discuss how the amazing mix of music in Louisiana has influenced their style.
As their music careers progressed, the brothers felt the need to give back. They started Tankproof, a non-profit focused on providing free swimming lessons and food security. Now operating across the nation, Thurman and Torrence explain how several turns of events led to the company gaining national recognition.
Lastly, Ian and the brothers discuss the importance of personal branding and style. Thurman and Torrence explain why style is so significant to their presence as artists and how cowboy boots and hats have impacted their style. They also explain how they prefer obtainable style, as opposed to costumes.
To learn more about Thurman and Torrence Thomas, The Bros Fresh and Tankproof, listen to the full Digital and Dirt episode available on Apple Podcast, Spotify, Google Podcast, and other podcast platform!