It's not too late to register for the OAAA/Geopath Future Proof OOH Media Conference!
On Wednesday, May 26th join Lamar’s own Vice President of Digital Growth, Ian Dallimore, with Eugenia Chen, VP Data & Analytics, Vistar Media and Christina Radigan, Chief Marketing Officer, OAAA to discuss Capturing Mobile Users Exposure to DOOH Campaigns OAAA Standardization Guidelines & Pest Practices.
Capturing Mobile Users Exposure to DOOH Campaigns OAAA Standardization Guidelines & Best Practices
The recently released DOOH Exposure Standardization Guidelines enable the collection of accurate and transparent DOOH exposure data, leading to more credible and conclusive attribution of the channel’s impact on business outcomes. This, in turn, will empower omni channel marketers to increase investment in DOOH. Key architects of the guidelines come together for a conversation about this new set of best practices, the methodology behind them, and plans to help drive adoption.