Embracing the Power of Multi-Channel Advertising with Digital Out of Home

In today's programmatic landscape, where consumers are actively engaging across various channels and devices, adopting a multi-channel advertising strategy has become essential. By targeting holistically, advertisers can effectively reach their audiences wherever they may be. This blog will delve into the power of multi-channel advertising, highlighting its benefits and how Digital Out of Home (DOOH) can integrate with a comprehensive strategy.

Unlocking Success with Multi-Channel Advertising

According to recent studies from StackAdapt, more than 40% of advertisers consider multi-channel advertising to be extremely important in achieving both upper and lower funnel goals. Additionally, a significant 60% of marketers believe that, at least most of the time, multi-channel campaigns consistently achieve or exceed their Key Performance Indicators (KPIs). The reasons behind these successes lie in the advantages offered by a multi-channel approach.

Comprehensive Funnel Coverage

A major benefit of a multi-channel strategy is the ability to cover the entire sales funnel. By creating multiple touchpoints for target audiences, advertisers increase opportunities for customer acquisition. Whether it's generating brand awareness, driving consideration, or fostering conversions, a well-executed multi-channel campaign ensures that no stage of the funnel is left unattended.

Digital Out of Home: A Top Multi-Channel Option

DOOH advertising, along with video, CTV, and in-game advertising, is among the top channels comprising a successful multi-channel strategy. DOOH has experienced significant advancements in technology, including the enabling of precision-based targeting and enhanced traffic data.

By leveraging programmatic capabilities, advertisers can take advantage of the following benefits:

  • Audience Reach or Scale: DOOH inventory offers a wide reach and, as a result, the ability to capture the attention of a substantial audience.
  • Attention-Getting, High-Impact Ad Formats: DOOH inventory features impactful ad formats that grab viewers' attention and fosters deeper engagement.
  • Ability to Reach Audience During Path to Purchase: DOOH strategically targets consumers during their journey, maximizing the chances of conversion.
  • Easy Programmatic Activation: With programmatic integration, DOOH can be seamlessly activated and optimized within a multi-channel campaign.
  • Ability to Update or Optimize Creative: DOOH allows advertisers to update and optimize their creative content, ensuring relevance and effectiveness. 

Extensive research strongly suggests that multi-channel advertising has become increasingly relevant in today's digital landscape. Advertisers executing campaigns across multiple channels are seeing the benefits and achieving their goals. By incorporating DOOH inventory into a comprehensive multi-channel strategy, advertisers can amplify their reach, establish brand awareness, and drive meaningful engagement. 

Embrace the power of multi-channel advertising by reaching out to programmatic@lamar.com to unlock success in the dynamic programmatic landscape!