Understanding when a Trend turns into an Opportunity with Donnie Williams | Digital & Dirt Podcast

In episode 5 of this season’s Digital and Dirt podcast, Ian welcomes Donnie Williams, EVP and CDO of Horizon Media, to discuss trends and explain how Horizon plans to stay at the forefront of the industry. 

The episode begins with Donnie describing his role at Horizon and explaining how the company drives business-driven outcomes for marketers and provides consumer strategy and omnichannel services to help clients reach their target audiences more effectively. 

Ian and Donnie discuss the evolution of marketing and deployment of ever-changing technology across the industry. As an example, Donnie talks about Horizon’s recent launch of an AI platform, Neon, to plan and optimize investments. He walks through how Horizon uses AI in their daily operations and identifies many of the ways AI can create greater efficiencies. 

Finally, Ian and Donnie discuss how to bridge the gap between the digital and physical world, as consumers increasingly expect to have the same intuitive experience in the physical world they have in the digital one. The podcast closes with Donnie offering encouragement and advice for young marketers considering a start in the industry.

To learn more about Donnie Williams and Horizon Media, listen to the full Digital and Dirt episode available on Apple Podcast, Spotify, Google Podcast, and other podcast platforms!