In Season 2, Episode 8 of the Digital and Dirt podcast, Ian Dallimore welcomes Craig Benner, Founder & CEO of Accretive Media.
Craig explains how he began his career in digital media before pivoting to Out-of-Home (OOH). During a sabbatical, Craig was presented with an OOH investment opportunity that prompted him to take a deeper look at the medium. That led to the formation of Accretive Media, a programmatic digital OOH advertising platform that combines advanced data, targeting and measurement capabilities.
During this episode, Craig and Ian discuss the importance of measurement in OOH and how it may be the solution to closing the large gap between OOH consumption and advertiser spend. Craig explains how the true value of measurement has been proven through other mediums, and how it has the potential to be the next stimulant for the OOH industry.
With large-scale digital displays, OOH delivers large-scale impact - Accretive is out to prove this. Craig explains why advertisers should be specifically focused on OOH strategy and measurement to achieve their desired campaign results. He speaks about successes in measurement and emphasizes the need to democratize data so advertisers and the OOH industry can collectively reap the benefits.
To learn more about Craig Benner and Accretive, listen to the full Digital & Dirt episode available on Apple Podcast, Spotify, Google Podcast, and others, and check out the case studies below!