In Episode 6 of this season’s Digital and Dirt Podcast, Ian welcomes Casey Baker, Senior Vice President of Media at Rareview, to discuss his agency’s innovative approach to media, the importance of building trust and establishing transparency in client relationships and features a bit of nostalgia for the early days of dynamic content in OOH advertising.
The episode follows Casey's remarkable journey from marketing graduate to seasoned media buyer and planner, uncovering the secrets of his success along the way. As the interview kicks off, Casey explains how his career began at innovative boutique agency where he had the opportunity to take on challenging projects, think outside the box, embrace innovation, and successfully manage high-profile clients, including the prestigious Fox network.
As an omni-channel buyer, Casey believes in the importance of building robust client relationships and underscores the importance of trust and transparency as foundational elements in delivering on promises and ensuring client satisfaction. Casey and Ian discuss the ever-evolving dynamics of the agency-client relationship and the value of delivering innovative solutions.
The podcast wraps up with a heartfelt trip down memory lane as Ian and Casey fondly reminisce about the early days of dynamic content in the OOH industry. They recall the excitement of scheduling creative content for various live scores and the pure joy of witnessing their work come to life on the billboard.
To learn more about Casey Baker and Rareview, listen to the full Digital and Dirt episode available on Apple Podcast, Spotify, Google Podcast, and other podcast platforms!