Lamar’s Programmatic Digital Out of Home network can help your brand effectively engage and connect with your target audiences.

OOH increases reach by as much as 340% when added to a mobile or web campaign.
OOH lifts foot traffic by an average of 68% when combined with social media messaging.
OOH drives 4X more online activity per ad dollar spent than TV, radio, and print.
41% of adults used search after exposure to an Out of Home ad.

Lamar is proud to offer its customers the largest network of digital billboards in the U.S. with over 4,000 displays.

Learn More

Lamar roadside digital billboards are the largest unavoidable screens in the DOOH space, providing the ability to reach your audience at scale throughout the consumer journey. Lamar screens allow advertisers to reach audiences where other media channels are not available. Lamar DOOH is also brand-safe and unaffected by issues with viewability, ad blocking, ad clutter, cord-cutting, and guaranteed commitments.

Latest Posts

Visit the Blog
Pursuing Adventure & Creative Storytelling with Paul Woolmington

Pursuing Adventure & Creative Storytelling with Paul Woolmington

Programmatic Case Studies You Should See Before 2023

Programmatic Case Studies You Should See Before 2023

How Programmatic DOOH Unifies the Consumer Journey | Programmatic Video

How Programmatic DOOH Unifies the Consumer Journey | Programmatic Video