“The only way to achieve the impossible is to believe it is possible” - Alice Kingsleigh
“Knowledge is power, community is strength and positive attitude is everything” - Lance Armstrong
The Joe Rogan Experience
The GaryVee Audio Experience
Lex Fridman Podcast
As VP of Digital Growth I focus on technologies that compliment the OOH home space as well as focus on future trends that may help grow our company. The second part of my role, GM of Programmatic, is to build out partnerships with SSP, DSPs and Digital Agencies and educate and increase spend in this area. Overall I help bring awareness how the OOH space to Brands and Agencies with the use of Data and Technology
In my 15 years at Lamar what I love most is how the executive team is always open to searching for new and innovative ways to future proof a 118 year old company. It’s literally in our motto, “Innovating since 1902” I also love that our company’s core values are built around the Golden Rule. This seems simple to say but every employee strives to live by this daily at our jobs.
I’m a graduate of Louisiana State University in Marketing and Communications. I spent the beginning of my career in Sports Marketing, as Director of Marketing for the New Orleans Zephyrs (Houston Astros AAA) then LSU Athletics. I’ve always had an interest in the future, even given the nickname “The Future” by my mom when I was little. I’ve always been inspired by technology and creativity which fits well in my role at Lamar Advertising.
Faith and Family have always been my biggest drivers and the success of my team. There is something exciting about watching your team learn and grow in their roles and when tasks are completed. I’ve always lived by a few key values; Curiosity, Courage & Integrity which I try to challenge myself and my team daily.
I love watching my kids; Triplets (Amelie, Ellie, Jake) & Wes grow into little humans. Putting challenges in front of them and watching them succeed; whether it’s Amelie on set acting, Ellie in cheer, Jake in baseball, Wes in piano and voice. It’s very rewarding as a parent. For myself, I love fitness and health and pushing myself to the limit, new and old skills from paddle boarding, HIIT to new challenges like skateboarding and rock climbing.
I’d love the ability to go back in time at any moment in time to see what a city was like at that exact location, I’m a history nerd! My futuristic mind would love the ability to go forward in time and bring some technology back to the present. Of course scrape all of that and just good old fashioned ability to fly!
“You can achieve anything in life you are willing to work for” - Drew Brees
Shark Tank is one of my favorites along with The Handmaids Tale and Breaking Bad
My role includes supporting Lamar’s Programmatic DOOH sales channel through planning, executing, and monitoring all campaign activations across our digital network through our valued supply-side and demand-side partners. I also work closely with our tech team to develop internal efficiencies and tools to manage our digital inventory, yield optimization, and overall demand.
I think the people and the overall culture makes it such an awesome place to work. For being such a large company, there is a real family atmosphere, I find that we hold true to our core values, and leaders make a point to show appreciation for all team members.
I’ve lived in Louisiana my whole life, grew up outside of New Orleans, went to LSU (Geaux Tigers!) and graduated in Marketing with a minor in professional sales and leadership development. I started working at Lamar while in school as an intern over 4 years ago and have grown throughout my career here in three different roles.
Passion, Integrity, Excitement, Achievement, Kindness
I love trying new restaurants, being outdoors, live music, and sports - I’m a big LSU, Saints, and Pelicans fan!
“Be Curious, Not Judgmental.” - Walt Whitman
“To learn and not to do is really not to learn. To know and not to do is really not to know.” - Stephen R. Covey
The Nightingale - Kristin Hannah
Where the Crawdads Sing - Delia Owens
Gone Girl - Gillian Flynn
As Programmatic Marketing Specialist my primary focus is creating educational materials and marketing collateral to help expand the reach and knowledge of programmatic digital Out of Home and Lamar. This includes working with Lamar’s Creative and Marketing departments to create one sheets, case studies, and social media posts, maintaining the programmatic microsite and blog, and editing and producing the Digital & Dirt podcast.
I love how friendly the office is and how close knit our team is. Despite having busy schedules, everyone is always more than happy to help each other learn new things, develop new skills and brainstorm ideas.
Love, Honesty and Creativity
I love spending time with my family, friends and puppies! In my free time, I also enjoy sewing, traveling and running my foodstagram @getupchowdown
Telekinesis because I think it would be so useful and entertaining!
“I’d rather regret the things I’ve done than regret the things I haven't done” - Lucille Ball
"Unless someone like you cares a whole awful lot, nothing is going to get better. It’s not” - Dr. Suess, The Lorax
Replay - Ken Grimwood
The last of the really great Whangdoodles - Julie Andrews
Token CEO - Erika Nardini (Podcast)
My role is to support the day-to-day activities of Programmatic campaigns from reviewing creatives to building out deals and monitoring campaigns. With Programmatic - DOOH moving and evolving so quickly, I strive to stay on top of the increasing demand.
Being able to work alongside others who are also passionate about the industry. Teaming allows for growth and innovative ideas and I see this on a daily basis working with my team here at Lamar.
Loyalty, Honesty and Curiosity
Traveling, Antiquing, spending time with friends and family, painting.
If you could have a super power, what would it be and why?
Power to teleport myself and take people with me
”Great things come from hard work and perseverance. No Excuses.” -Kobe Byant
I’m a big podcast type of person. I’d say Gals on the go, The Skinny Confidential and Whoa That’s Good Podcast!
As the Programmatic Account Intern my main role is to pull mock ups and webcams of active campaigns as well as helping out with anything Ian, Shirley, and Claire may need. Another big part of my role is learning as much as possible about the company and the world of OOH advertising!
I love how happy everyone is and how accepted they make me feel! Everyone is always willing to help me learn and answer any questions I may have.
Creativity, kindness, family, and honesty
I’m Vice President of Marketing for my sorority, so I spend most of my time planning and strategizing content for them. When I’m not planning content you can probably find me at my brothers house playing with my sweet 1-year-old niece, Mia!
Teleportation. That would save me so much time!
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