“The only way to achieve the impossible is to believe it is possible” - Alice Kingsleigh
“Knowledge is power, community is strength and positive attitude is everything” - Lance Armstrong
The Joe Rogan Experience
The GaryVee Audio Experience
Digital and Dirt (shameless plug)
Smartless (Jason Bateman, Sean Hayes, Will Arnett)
As VP of Digital Growth I focus on technologies that compliment the OOH home space as well as focus on future trends that may help grow our company. The second part of my role, GM of Programmatic, is to build out partnerships with SSP, DSPs and Digital Agencies and educate and increase spend in this area. Overall I help bring awareness how the OOH space to Brands and Agencies with the use of Data and Technology
In my 17 years at Lamar what I love most is how the executive team is always open to searching for new and innovative ways to future proof a 120 year old company. It’s literally in our motto, “Innovating since 1902” I also love that our company’s core values are built around the Golden Rule. This seems simple to say but every employee strives to live by this daily at our jobs.
I’m a graduate of Louisiana State University in Marketing and Communications. I spent the beginning of my career in Sports Marketing, as Director of Marketing for the New Orleans Zephyrs (Houston Astros AAA) then LSU Athletics. I’ve always had an interest in the future, even given the nickname “The Future” by my mom when I was little. I’ve always been inspired by technology and creativity which fits well in my role at Lamar Advertising.
Faith and Family have always been my biggest drivers and the success of my team. There is something exciting about watching your team learn and grow in their roles and when tasks are completed. I’ve always lived by a few key values; Curiosity, Courage & Integrity which I try to challenge myself and my team daily.
I love watching my kids; Triplets (Amelie, Ellie, Jake) & Wes grow into little humans. Putting challenges in front of them and watching them succeed; whether it’s Amelie on set acting, Ellie in cheer, Jake in baseball, Wes in piano and basketball (I’m his Coach!). It’s very rewarding as a parent. For myself, I love fitness and health and pushing myself to the limit, new and old skills from paddle boarding, HIIT to new challenges like skateboarding and rock climbing.
I’d love the ability to go back in time at any moment in time to see what a city was like at that exact location, I’m a history nerd! My futuristic mind would love the ability to go forward in time and bring some technology back to the present. Of course scrape all of that and just good old fashioned ability to fly!
“You can achieve anything in life you are willing to work for” - Drew Brees
Shark Tank is one of my favorites along with The Handmaids Tale and Breaking Bad
My role includes supporting Lamar’s Programmatic DOOH sales channel through planning, executing, and monitoring all campaign activations across our digital network through our valued supply-side and demand-side partners. I also work closely with our tech team to develop internal efficiencies and tools to manage our digital inventory, yield optimization, and overall demand.
I think the people and the overall culture makes it such an awesome place to work. For being such a large company, there is a real family atmosphere, I find that we hold true to our core values, and leaders make a point to show appreciation for all team members.
I’ve lived in Louisiana my whole life, grew up outside of New Orleans, went to LSU (Geaux Tigers!) and graduated in Marketing with a minor in professional sales and leadership development. I started working at Lamar while in school as an intern over 4 years ago and have grown throughout my career here in three different roles.
Passion, Integrity, Excitement, Achievement, Kindness
I love trying new restaurants, being outdoors, live music, and sports - I’m a big LSU, Saints, and Pelicans fan!
“I’d rather regret the things I’ve done than regret the things I haven't done” - Lucille Ball
"Unless someone like you cares a whole awful lot, nothing is going to get better. It’s not” - Dr. Suess, The Lorax
Replay - Ken Grimwood
The last of the really great Whangdoodles - Julie Andrews
Token CEO - Erika Nardini (Podcast)
My role is to support the day-to-day activities of Programmatic campaigns from reviewing creatives to building out deals and monitoring campaigns. With Programmatic - DOOH moving and evolving so quickly, I strive to stay on top of the increasing demand.
Being able to work alongside others who are also passionate about the industry. Teaming allows for growth and innovative ideas and I see this on a daily basis working with my team here at Lamar.
Loyalty, Honesty and Curiosity
Traveling, Antiquing, spending time with friends and family, painting.
Power to teleport myself and take people with me
"Life is a succession of lessons which must be lived to be understood." -Ralph Waldo Emerson
Rules of the Red Rubber Ball -Kevin Carroll
Me We Do Be: The Four Cornerstones of Success -Randall Bell
New Girl is my favorite TV show to have playing in the background!
As Programmatic Marketing Specialist my primary focus is to create educational materials and marketing collateral to help expand the reach and knowledge of programmatic digital Out of Home and Lamar. This includes working with Lamar’s Creative and Marketing departments to create one sheets, case studies, maintaining the programmatic microsite and blog, and producing the Digital & Dirt podcast.
I love the people and culture of the office. It is a warm and inviting place that allows me to learn and grow from people that I admire. I enjoy that my team pushes me outside of my comfort zone to learn and try new things while also guiding and encouraging me!
Growth, Compassion, Adventure, Authenticity, Optimism
My favorite things are family, food, fitness and friends. I enjoy traveling to experience new cultures, meet new people, and try new foods. My friends and I love to draw with sidewalk chalk and watch the sunset!
Teleport - 100% There are so many places around the world that I would love to see. Time is valuable and with this superpower, it would allow me to save so much of it!
“The future belongs to those who believe in the beauty of their dreams” -Eleanor Roosevelt
“Life is an opportunity, benefit from it. Life is beauty, admire it. Life is a dream, realize it.”- Mother Teresa
What we said Podcast- Inbetween driving home and school this podcast is a go-to
The Fr. Mike Schmitz Catholic Podcast/any podcast with Fr.- amazing listen, faith based,priest and public speaker
Love Does- amazing read about loving like God in your day to day
The Summer I turned Pretty series-cute and nostalgic book series
As a Programmatic Marketing Intern, I assist the Programmatic Team with fulfilling Proof of Performance pulls as requested for advertisements running. I work alongside Lamar's Creative and Marketing Department to compile and organize creative mocks to distribute to our partners. While also, working with Supply Side Platform partners on campaigns needing creative approval, and post buy reporting.
I love working as part of such a welcoming team encouraging creativity and courage professionally. As an intern, we value the opportunity to learn and grow and I can truly say I am excited to come in and greet the team and get started in my role. I feel encouraged by those who have passions and goals in and out of the office. It is evident in this family-like environment as Lamar continues to expand in Programmatic the eagerness we all share as a team to educate others on everything we offer.
I love to surround myself with very ambitious people who will in turn motivate me and push me to be my best. I am a very optimistic person ,that’s how I was raised. I believe that honesty and courage creates humility that will take you much farther and drive you towards those goals and surpass them in your personal and professional life. I strive to make each day better than the last. The continuous and nonlinear path of success is determined by how hard you work and how bad you want it.
If you could have a super power, what would it be and why?
I would love to be able to teleport. The world is made to be explored. I love to travel and teleportation would save so much time (and money).