October 5, 2021

OAAA Webinar: Programmatic 101 for OOH

BLOG / OAAA Webinar: Programmatic 101 for OOH
Programmatic
Digital OOH
Posted by: 
Ian Dallimore
Claire Lakvold

Webinar by: OAAA

In the online world, one ad placement equals one impression. In OOH, a single ad placement can reach multiple people. Do you know how? Lamar's VP of Digital Growth, Ian Dallimore, participated in a webinar for OAAA about the current state of programmatic OOH, the benefits of programmatic, technology components, and more.

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About Lamar

Founded in 1902, Lamar Advertising Company (Nasdaq: LAMR) is one of the largest outdoor advertising companies in the world. Lamar offers a variety of advertising formats, including the largest network of digital billboards in the United States, helping both local businesses and national brands reach broad audiences every day.