OAAA Webinar: Programmatic 101 for OOH

Webinar by: OAAA

In the online world, one ad placement equals one impression. In OOH, a single ad placement can reach multiple people. Do you know how? Lamar's VP of Digital Growth, Ian Dallimore, participated in a webinar for OAAA about the current state of programmatic OOH, the benefits of programmatic, technology components, and more.