Programmatic allows advertisers to use Digital Out of Home (DOOH) to reach consumers when and where they are most likely to be located. This powerful and unique technology makes it easy for advertisers to find, reach, and influence consumers via data-driven campaigns.
CHECK OUT THE CASE STUDIES BELOW TO GAIN MORE INSIGHT ABOUT THE BENEFITS OF PROGRAMMATIC AS YOU CONSIDER YOUR UPCOMING CAMPAIGNS!
The new Daily Fantasy Sports app used the power of DOOH to drive awareness, downloads of its mobile application, and sign-ups for contests. With the campaign duration lasting just 2 ½ days, the results truly showcase the influence of programmatic DOOH.
Gaiam used DOOH to generate awareness, consideration, and drive purchase intent at Kohl’s stores across multiple markets. Using custom audiences targeting, the campaign demonstrated the effectiveness of programmatic DOOH.
Landing partnered with Vistar Media to drive awareness, consideration, purchase intent, and help establish Landing as a powerful challenger brand in the home rental space. Using audience targeting and dayparting, this campaign proves the impact of programmatic DOOH.