Do You Have Your Super Bowl LVII Game Plan? | Exclusive DOOH Coverage

With NFL preseason about to wrap up, there’s no better time to start planning your brand’s Super Bowl advertising strategy.

Super Bowl LVII will be held on February 12, 2023, at State Farm Stadium in Glendale, Arizona. Before, during, and after the big game, Glendale will become a hub for throngs of fans and hordes of media. The city’s hotels are already fully booked for Super Bowl week, even though it will be months before we know which teams will be competing in the game.

Everyone knows that Super Bowl commercials are an event of their own. Many viewers tune into the game strictly to watch the ads. The Super Bowl also creates advertising opportunities for brands outside the famous in-game commercials. From clothing brands to game-day food staples and more, Super Bowl Sunday is an opportunity for so many brands to reach, engage, and influence consumers.

For brands wanting to make an impact, Lamar has premium Digital Out of Home (DOOH) coverage throughout the Super Bowl city. Lamar’s programmatic team has created a specialty network of the most significant DOOH inventory, making it as easy as possible for brands to effectively engage fans as they travel to and around the city during Super Bowl week.

Please contact us at programmatic@lamar.com to learn more about this specialty deal!

NFL SUPER BOWL 2022 NETWORK I

THIS NETWORK INCLUDES LAMAR SCREENS LOCATED IN THE SUPER BOWL HOST CITY ENABLING ANY BRAND TO EFFECTIVELY ENGAGE WITH FANS.

NFL SUPER BOWL 2022 NETWORK II

THIS NETWORK INCLUDES LAMAR SCREENS LOCATED IN THE SUPER BOWL HOST CITY ENABLING ANY BRAND TO EFFECTIVELY ENGAGE WITH FANS.

_‍