Winning Off the Field: Lamar's Playbook for Super Bowl LVIII Advertising

With the NFL preseason already underway, Super Bowl LVIII in Las Vegas will be here before you know it. For brands looking to make a lasting impression during one of the biggest sporting events of the year, Lamar's extensive Digital Out of Home (DOOH) coverage in Las Vegas offers an unparalleled opportunity. Lamar has gone the extra mile to ensure advertisers have the perfect platform to engage their target audiences when the big game makes it way to Las Vegas early next year. In this blog post, we'll outline the remarkable promotional networks Lamar has established to help brands maximize their impact during the Super Bowl.

Super Bowl Sunday: A Platform for Connection

Super Bowl Sunday is more than just a football game – it's a cultural phenomenon that brings together millions of viewers, including both avid sports enthusiasts and casual fans. This unique convergence offers brands the chance to connect with diverse audiences on a massive scale. And what better place to do it than in Las Vegas, where Lamar's extensive coverage ensures that no potential customer is left untouched.

Lamar's Extensive Coverage

With more than 80 screens situated along major commuter freeways and surface streets, Lamar's DOOH inventory blankets the Las Vegas market, ensuring your brand's message reaches every nook and cranny of the city. Coverage spans key areas such as the airport, tourist areas around the Strip, the Las Vegas Convention Center, Downtown/Spaghetti Bowl, North Las Vegas, Henderson/Green Valley, Summerlin, and Southwest. Our comprehensive coverage guarantees your advertising message will be seen and will resonate with Super Bowl attendees, whether they're locals or visitors. Whether it's a billboard on a major freeway or a dynamic display on a surface street, Lamar's Las Vegas network will ensure that your message is front and center. 

Commuter Convenience to Allegiant Stadium

Lamar has strategically built a network of 12 screens, generating over 4.5 million impressions, along short commuter distances leading to and from Allegiant Stadium, the home of Super Bowl LVIII. This positioning ensures that your message is seamlessly integrated into an attendees' journey to the stadium, maximizing brand exposure and audience engagement. 

Tourist Network 

Tourists comprise a significant percentage of Super Bowl attendees, arriving from various nearby locations and from the cities whose teams are playing in the game. Lamar's Tourist Network includes a collection of 12 screens strategically situated to cater to this influx of traffic, with the capability to generate over 5 million impressions. By targeting both exits of Harry Reid International Airport and the bustling I-15 interstate, Lamar enables any brand to capture the attention of those arriving at the airport and traveling to and from Allegiant Stadium. 

Super Bowl LVIII in Las Vegas will present an unparalleled opportunity for brands to shine on a global stage. Lamar's extensive coverage and targeted promotional networks can deliver the ideal platform for impactful advertising. As you plan your brand's Super Bowl advertising strategy, consider the advantages a strategic placement on Lamar billboards and displays can offer, both for commuter convenience and tourist engagement. By leveraging Lamar's promotional networks, your brand can become an integral part of the Las Vegas Super Bowl experience, leaving a lasting impression on attendees and viewers alike. Don't miss out on the chance to make your mark during this iconic event – seize the moment with Lamar's exceptional advertising solutions. 

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