Spring is in the air, bringing the excitement of warmer weather and outdoor activities. The doom and gloom of winter is being washed away by the hopefulness of the season and the beautiful colors of Digital Out-of-Home (DOOH). With that in mind, we present some of the most eye-catching and "spring-like" DOOH campaigns of the season, so far.
With the weather warming up, many consumers are feeling the desire to travel and enjoy the outdoors. DOOH provides the unique opportunity to showcase outdoor activities and beautiful scenery, enticing consumers to visit your tourist destination.
Food & Beverage
Consumer dining habits vary from season to season. Advertisers must adapt to the changes. Seasonal colors and timely products are great examples of ways to capture the attention of consumers ready for spring!
Festivals & Events
The easing of Covid restrictions means festival season is in full swing. Many brands recently took advantage of the power of DOOH during Coachella. To learn more about the OOH campaigns seen at and around the music festival, check of this article from billboard.com