With the warmer weather comes a boost of energy! Flowers are blooming, birds are chirping, and people are ready to be out and about. Although the pandemic is still affecting day to day life, the energy that comes with spring will still influence people’s activities. And an increase in activity creates an increase in people going outside their homes, which makes Digital Out of Home (DOOH) the perfect way to advertise this spring! Here are some of the top spring activities and how to advertise to those participating!
Travel - Tourism
Spring Break is no new concept, many people head down south to get a break from the cold weather. While spring break may not look the same this year as it did prior to the pandemic, several states have started to open up. Areas looking for tourism should 100% take advantage of DOOH by advertising to consumers in chillier states looking to escape the cold.
Picnics – Food & Beverage, Grocery, Quick Service Restaurants
Picnics are a super popular spring activity that should be taken advantage of by advertising for Food & Beverage brands. A homemade picnic is a nice thought, but in reality, most picnics consist of prepackaged food and drinks, and/or take out food. Here's an example of why DOOH is advantageous for Food & Beverage brands…
Scenario 1: A girl is driving to the store with her friends to pick up supplies for their picnic. They arrive at the store and wonder around until they eventually decide on foods for the picnic.
Scenario 2: A girl is driving to the store with her friends to pick up supplies for their picnic. On the way they see a DOOH ad for grapes on sale. They arrive at the store, pick out their supplies but also grab the grapes they saw on the ad on the way to the store.
Scenario 3: A girl is driving to the store with her friends to pick up supplies for their picnic. On the way they see a DOOH ad for a quick service taco restaurant. They skip the store and head to the taco restaurant instead to pick up food for their picnic.
Outdoor Activities – Retail & Recreation
It’s time to ditch the winter gear and prepare for spring. With spring comes outdoor activities of all types! Spring sports calls for new balls, bats, nets, rackets, clothing and other gear. Gardening and yard work calls for shovels, lawn movers, weed eaters, plants, seeds and so much more. And with all the activity to be done, rentals for paddle boats, canoes and fishing gear will be in high demand!
Hardware stores, sporting goods retailers, outdoor gear retailers, plant nurseries and outdoor rental equipment retailers should be taking advantage of DOOH.
Imagine a consumer driving home from work on a beautiful afternoon and spotting an ad for a fishing pole, a canoe rental or yard equipment… what a huge influence that could have on their weekend plans!
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