Every year the hosting city of the NBA All-Star Game becomes a hub of basketball fans. This year the NBA All-Star Game will be played in Cleveland, OH. This network includes Lamar coverage within the Cleveland DMA to effectively engage with fans as they travel to and around the city during All-Star Game weekend.
Lamar - NBA All-Star Game 2022: uzKwllPjSIOapOem-P_Ytg
Lamar’s Programmatic Digital Out of Home networks can help your brand effectively engage and connect with your target audiences. You have full autonomy over the allocation of your media budget and can adjust spend across various media outlets to maximize budget efficiency and campaign effectiveness. To learn more about the effectiveness of programmatic DOOH click here to check out our case studies!