Navigating the Evolving Landscape of Media and Advertising with Deirdre McGlashan | Digital & Dirt Podcast

In episode 4 of this season’s Digital and Dirt podcast, Ian welcomes Deirdre McGlashan, Chief Media Officer at Stagwell, to discuss the exciting evolution of the media and advertising landscape with a focus as to how technology, creativity, and data are reshaping the industry.

At the outset of the interview, Deirdre explains how media has evolved into a potent tool for brands. She talks about her commitment to challenging conventional industry norms and advocating for the expansion of creative boundaries in advertising. She and Ian share their visions for leveraging technology to breathe fresh life into brands, using augmented reality as a means to enhancing the consumer experience, as an example. 

Continuing on, Deirdre explains how the product team at Stagwell is dedicated to crafting innovative, cutting-edge B2B solutions, which enhances the agency's value proposition by equipping clients with groundbreaking tools and solutions.

She and Ian explore how the collaborative synergy between agencies and Out of Home partners, like Lamar, can heighten flexibility and creativity to meet the diverse needs of clients.

The discussion concludes with a review as to how OOH can fuse with mobile devices to foster interactive and captivating consumer experiences.

Tune in to the full episode to learn more about Deirdre and her work at Stagwell, now available on Apple Podcasts, Spotify, Google Podcasts, and other popular platforms!