Meet Our Partners: Lynda Liu, Place Exchange

In your own words, can you tell me what you do?

As the Marketing Director at Place Exchange, I collaborate with our teams to produce go-to-market strategies, sales marketing and product marketing materials, and oversee PR and comms, all to amplify Place Exchange’s unique ability to unlock programmatic OOH.

How long have you been in this position and what led you to your career?

I’ve been in this position for about 4 months. I’m thankful for the opportunity to join the OOH industry during a time of transformation as screens become digitized and programmatic at an accelerating rate. Before landing at Place Exchange, I led the marketing efforts for a number of ad tech companies and startups. 

What is something you wish more brands and advertisers knew about out-of-home?

With partners like Lamar, we are working together to position out-of-home as an integral part of the omnichannel strategy. Place Exchange enables premium OOH inventory to be seamlessly purchased and optimized in a buyer’s DSP alongside other programmatic channels, which allows buyers to see the full-funnel impact of the medium. The effect of a digital OOH campaign in driving brand lift to foot traffic, website conversions, and influence on other media channels is completely measurable.

What’s your top 3 favorite Podcasts/Books?

I’ve been listening to more podcasts than reading books these days, my top 3 right now are: Still Processing by the NYT, Up First on NPR, and Freakonomics Radio

What is a fun fact about yourself?

Speaking of podcasts, I’ve been hosting and producing an Asian food podcast called Feast Meets West on the Heritage Radio Network. 

If you could time travel, where would you go?

I’m curious about what the future holds, and would love a glimpse at what the world looks like in a hundred years.

What is the most interesting campaign you’ve worked on? 

At the time of writing this, the Covid pandemic has shaken the world. It’s been meaningful to see some of our OOH campaigns take on a new purpose to promote PSAs and brands use the channel to share inspiring messages to the public and essential workers. These campaigns are thoughtful, responsive and unmissable in a way that could only be activated by the digital nature of OOH screens.

Tell me about your experience working with Lamar?

The Lamar team is incredibly responsive and supportive to client and marketing requests. I can always count on the Lamar team to get the answers we need, stellar glamour shots, and relevant use cases. I very much value our partnership and look forward to big wins ahead.