Meet Our Partners: Jonathan Gudai, Adomni

What’s your current position?  How long have you been in this position? 

CEO.  Since the company was founded in 2015.

What is a typical day like for you?

A mix of management meetings with internal staff across our Product, Marketing, Operations and Sales departments, as well as client-facing activities such as ad sales meetings.  One of the more enjoyable parts of my job is how diverse my daily activities are.  I especially love the product side of the business.  Having an advertising platform that is used and loved by others is really what drives me.  

How have you seen digital out-of-home technology change over the past few years?

Yes, there has been a major wave of technological change on all sides of the DOOH ecosystem in the past few years.  Particularly these 3: 

- Enhanced CMS systems that make it easier to connect

- Programmatic technology becoming more widely understood and utilized

- The evolution of the industry to use mobile location data as a foundational element of many campaigns.

Can you tell us about the most interesting campaign you’ve gotten to work on? 

The Kylie Skin campaign for Kylie Jenner was the most interesting.  It showed us the power of programmatic, targeting 4,300+ roadside digital billboards and 1,500+ digital video screens in 200+ shopping malls across 1,100 U.S. cities, in a single day.

What's your favorite thing to do when you’re not at work?

Spend time with my wife, three year old daughter and six month old daughter or doing outdoor sports such as snowboarding, surfing or mountaineering.

What is your favorite movie/TV quote?

It is so hard to choose just one!  Ferris Bueller's Day Off is a timeless classic. A couple of winners from that movie:

“The question isn't 'what are we going to do', the question is 'what aren't we going to do?”

“Life moves pretty fast. If you don't stop and look around once in a while, you could miss it.”

What was your favorite childhood book?

I loved the “Where’s Waldo” series of books.  The hunting process was always a fun way to wind down for the night.

Tell me about your experience working with Lamar?

The experience with Lamar has been ideal; from the idea stage of the partnership all the way to today.  The programmatic onboarding process went efficiently.  The level of service provided by Shirley, Nick and Ian has been second to none.  The open-mindedness to test out new ideas and continuously strive to improve is a rare combination that they possess (especially at a company that is Lamar’s size).  Overall, the Lamar philosophy and approach to the DOOH and programmatic market is 100% aligned with ours. 

In one word, working with Lamar has been a pleasure.