Meet Our Partners: Edith Gagne, Broadsign

What’s your current position?  How long have you been in this position? 

Vice-President, Programmatic Sales Operations @Broadsign. I’ve been in this position for 1 year (since May 1 2019).

What's the most interesting part of your job?

Working with humans. They’re all different, interesting, helpful, stubborn, inspiring.

Since starting your position, how has your view on out-of-home changed?

Biggest change in perspective for me in the past year is going from a small, local player in the Canadian market (Campsite) to a larger, global company

How would you describe yourself in one word?


Currently, what are your top 3 favorite songs?

Today, it’s:

Break my Stride -  Matthew Wilder

Dazed & Confuzed - Led Zeppelin

Waiting Room - Fugazi

What is your favorite day of the week and why?

Thursday - perfect sensation of anticipation of good times coming over the weekend

What is the most interesting campaign you’ve worked on? 

I had a lot of fun with an internal campaign we ran last spring using our own internal programmatic tools to play supportive messaging along the Climate March paths in a few Canadian cities.  Programmatic OOH is a fantastic way to get last minute relevant, contextual messaging out in an impactful way.

Tell me about your experience working with Lamar?

Working with Lamar has been great because they really push for a collaborative, win/win partnership and are always interested in exploring new opportunities, with Ian always very proactive, responsive and easy to connect with.