What’s your current position? How long have you been in this position?
Founder & CEO of Hivestack. The company was founded in late 2017.
What is a typical day like for you?
Usually, as with all of us, my days are lined up with back-to-back meetings with partners and my team. Early AM meetings are with European partners, afternoons are with our North American partners and our product & engineering team in Montreal, and then the evening shifts are with our Australia and Japanese partners. I’m pretty much always on 18 hours a day, but I love what I do so I am cool with it.
How have you seen digital out-of-home technology change over the past few years?
Immensely! What’s happened the past two years is what we have been talking about happening over the past 10 years. Programmatic, audiences, ad serving, and measurement have become a part of everyday buys.
Can you tell us about the most interesting campaign you’ve gotten to work on?
I enjoy campaigns that involve computer science, data science and math. We see this happen on campaigns where the advertiser is a B2B company. Measuring success for those companies is hard - it takes a lot of innovation to prove business outcomes. B2B companies don’t have physical stores where we can measure footfall. And so, we can only measure success by understanding whether offline exposure DOOH resulted in a favorable lift in online activity. This involves building test and control groups of exposed device ID, making use of offline-to-online device graphs, and connecting with online intent measurement partners. Hivestack’s DNA sits at the intersection of computer science and marketing, and measuring performance of these types of campaigns really taps into our culture.
What's your favorite thing to do when you’re not at work?
Watching the latest Netflix documentaries on my couch and temporarily taking a break from it all ☺
What is your favorite movie/TV quote?
“A million dollars isn't cool. You know what's cool? A billion dollars.” - The Social Network, 2010
What was your favorite childhood book?
The Hardy Boys detective books
Tell me about your experience working with Lamar?
I’m always impressed at how incredibly hard-working and how kind everyone is at Lamar. The teams we’ve worked with have always welcomed new ideas, have embraced innovation, work long hours because they love their company, and always manage to show kindness to their partners. I love the energetic culture – no matter how big Lamar gets it feels like a startup when I visit their offices in Baton Rouge. (Full disclosure: Grabbing some Crawfish etouffee while in Baton Rouge is part of the pull!)