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In Season 2, Episode 7 of the Digital and Dirt podcast host, Ian Dallimore, welcomes BBDO Worldwide Co-Creative Directors, Matthew Low and Kristin Clark.
Matthew and Kristin explain how they have managed to work together as a creative pair throughout their more than seven years at BBDO and react to the recent impressive recognitions they received by being included in the Forbes 30 under 30 and the Adweek Creative 100. Ian and the duo also discuss their creative passion projects outside of work, which include film production for Kristin and the “Bouncing Back” podcast, created by Matthew.
For Matthew and Kristin, work ethic is an important factor in their success and is needed to keep up with the ever-changing landscape of social media trends. As social media has allowed brands to become closer to their consumers than ever before, Matthew and Kristin explain why it is important for brands to develop their own authentic personalities to develop strong relationships with consumers.
Kristin and Matthew are experts in helping brands effectively reach consumers across social media platforms. But they don’t only rely on each other for guidance. They explain how the BBDO team works together, combining data and creativity to deliver the best results.
Listen to the full episode to hear about how Matthew and Kristin started a Dunkin’ trend with Charli D’Amelio and how Doja Cat exposed the benefit of raw authenticity!
While social media is a major focus for the brands with whom they work, Matthew and Kristin tell Ian how they use traditional formats like OOH to generate a larger impact, such as displaying armpits on billboards in Times Square to boost sales of antiperspirants.
Listen to the full Digital & Dirt episode available on Apple Podcast, Spotify, Google Podcast, and others!