In episode 10 of this season’s Digital and Dirt podcast, Ian Dallimore welcomes Marla Kaplowitz, President and CEO of the 4A’s to discuss leadership, sustainability, industry transformation and how her accomplished career and passion for advertising led to her current role at the 4A’s.
The past two years have disrupted people’s lives in a significant way, making it more important than ever to have strong leadership in the workplace. In this episode, Marla discusses the role the 4A’s played in quickly adjusting to Covid and ensuring the advertising industry continued to move forward amid the pandemic. She explains her “people first” leadership method which emphasizes the importance of transforming work environments to meet modern needs. She also discusses how the ability to listen, hear and act on what people say, as well as to admit mistakes are important qualities for leadership.
In addition to her passion for the future of work, Marla is also passionate about sustainability. She tells Ian that, while it is important for large businesses to make sustainable changes, it is equally important for individuals to pivot to more sustainable habits. Ian and Marla discuss the impact the advertising industry has had on influencing sustainable change and review a few successful campaigns.
To learn more about Marla Kaplowitz and the 4A’s, listen to the full Digital & Dirt episode available on Apple Podcast, Spotify, Google Podcast, and other podcast platforms or visit the 4A’s website!