Lamar Programmatic Digital Out of Home (DOOH) is continuously working to expand its network to ensure brands can utilize inventory and optimize reach to meet business goals. Programmatic technology allows brands to set targeting parameters to increase brand awareness on a consumer's path to purchase. Lamar Programmatic is in the process of rolling out nearly 300 new digital screens across the Denver and Vancouver markets.
Metro Vancouver Transit
Vancouver TransLink network serves over 2.7 million people in Canada’s third-largest city. This network consists of nearly 100 screens, featuring urban panels and “spectaculars,” located across 10 different areas in Metro Vancouver, including the two busiest stations: Commercial Broadway Station and Metrotown Station. With buses, Skytrains, and commuter rail carrying over 4 million riders per week and 350 million riders per year, screens reach a wide audience for all types of advertising. Check out our Vancouver one-sheet below to learn more about this network!
Lamar’s Denver RTD network currently has over 55 screens consisting of Full Motion Dynamic Gate Displays, Summary Screen Displays, and Video Walls, covering 8 counties across the market. This network is continuously expanding with over 100 Full Motion Video Kiosks coming soon. The multitude of screens target Denver’s main transportation network of buses, commuter rail, light rail, and shuttles serving over 3 million consumers. Denver Union Station, a historical landmark, is a vibrant destination featuring restaurants, shops, and the Crawford Hotel, all of which attract a wide audience of travelers, tourists, and locals. Check out our Denver RTD one-sheet below to learn more about this network!