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In episode 4 of this season’s Digital and Dirt podcast, Ian welcomes Jim Wilson, CEO of Talon America, to discuss his journey from creating video games to building a successful company in the Out of Home (OOH) space.
The episode begins with Jim Wilson explaining how he got started in the video game business and how he eventually transitioned into the OOH industry. Jim shares stories, experiences and connections he made while working at companies such as Universal Pictures, Sony Music Entertainment, Artari and TouchTunes. They also discuss how Jim’s experience working in video games led to his success in the OOH industry.
Later in the episode, the conversation pivots from video game creation to the creation of Talon America, a global OOH agency. The two discuss how Talon uses an omnichannel approach that is led by technology and data. Jim expresses his love for local advertising and explains how important it is to the OOH industry. Ian and Jim reviewed the Milk campaign, which included a national brand that utilized programmatic technology to advertise in real-time around New York City.
The episode wraps up with future predictions of the omnichannel approach and the OOH industry as a whole. To learn more about Jim Wilson and Talon, listen to the full Digital and Dirt episode available on Apple Podcast, Spotify, Google Podcast, and other podcast platforms!