In episode 12 of this season’s Digital &Dirt podcast, Ian Dallimore welcomes Jack Myers, the nation's leading media ecologist and Founder of MediaVillage to discuss the future of media and its impact on culture, society and business.
Out of Home media has become a data-driven model and has strayed away from the once art-driven focus. Jack explains that while data is an important factor in advertising, the out of home industry needs to bring back the “fun” of advertising.
Jack also discusses the Out of Home industry’s growth in diversity and the need to focus on the retention of young workers due to competition with other industries. Finally, Ian and Jack talk about the meta verse effects on media and the adaptation of the media buying process over the years.
To learn more about Jack Myers and MediaVillage, listen to the full Digital & Dirt episode available on ApplePodcast, Spotify, Google Podcast, and others or visit mediavillage.com!