In episode 2 of this season’s Digital and Dirt podcast, Ian welcomes Harry Kargman, CEO & Founder of Kargo, to discuss the importance of creativity in mobile ads and using omnichannel advertising to break through the clutter and engage consumers.
The episode begins with Harry discussing Kargo’s mission of using data, led by strong creative, to produce a novel experience on mobile screens and beyond. Ian and Harry discuss how collaborative factors, including creativity, content, environment, and frequency, play a role in acquiring a consumer.
The two review Kargo’s unique banner ad experiences, such as branded takeover interactive and social canvas pop, and the technologies that make them possible. Harry explains the challenges of creating an immersive ad experience with an entire system built to provide billions of impressions every month.
Ian and Harry discuss Composer, a product developed by Kargo to transform creatives and drive better outcomes across a multitude of different screen types. Harry explains how the tool can tweak, adjust, and add elements to existing assets to leverage a variety of ad formats with cost efficiencies and minimum creative manipulation.
Finally, Harry discusses the acquisitions he has made, enabling Kargo to provide more of an omnichannel experience and scale revenue. The episode concludes with Harry detailing the five different pivots the company has been through over the last 20 years.
To learn more about Harry Kargman and Kargo, listen to the full Digital and Dirt episode available on Apple Podcast, Spotify, Google Podcast, and other podcast platforms!