This summer, Lamar is collaborating with GSTV, the national video network engaging audiences at fuel retailers, to help brands reach audiences and vacationers on the go. Together, we have created special PMP deals designed to engage valuable audiences near beaches and parks.
WHY LAMAR + GSTV?
We want to give brands access to the best and highest-quality DOOH inventory capable of targeting and reaching the 80% of vacationers planning to use their cars for transportation this summer. The combination of Lamar's roadside inventory and GSTV screens will create a premium opportunity for brands to reach summer traveling consumers.
HOW IT WORKS:
To activate this premium network partnership, please contact Lamar by emailing programmatic@lamar.com
Check out the one sheet below for more info!
