It's Fall Y'all!
The arrival of Fall brings about many seasonal favorites… cozy comfort food, foliage, Halloween, Thanksgiving and of course all things pumpkin spice. This charming time of year may have only just begun but DOOH changes as fast as the leaves and many fall campaigns are already in full swing. Take a look at some of the most eye catching and autumnal DOOH campaigns so far this season.
Giant Eagle
Giant Eagle knows that fall weather is chili weather and they are using DOOH to remind consumers they have all the ingredients to make a delicious chili! This hunger inducing campaign clearly captures the heart warming essence of fall cooking.
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Shein
The weather cooling down for fall means consumers changing their wardrobes and shopping for new items. Shein is using DOOH to call attention to the fall clothing available on their website.
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Connecticut Tourism
Seeing the vibrant colors of leaves changing in fall is an enchanting experience that many warmer parts of the US don’t get to witness. Connecticut Tourism is attracting visitors by highlighting the enticing colors of fall using DOOH.
Lots of fall activities are social media worthy. From cute pumpkin patch pictures to spooky Halloween selfies, Instagram knows there’s lots to post. The platform is using DOOH to broadcast app using the seasonal colors of orange, yellow, and red.
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Chuck E Cheese & L.A. Zoo
It wouldn’t be fall without the celebration of the scariest and most haunting holiday of the year… Halloween! Chuck E Cheese is using the mysterious holiday colors of purple and green to showcase their upcoming Halloween Boo-tacular celebrations. And the Los Angeles Zoo is using carved pumpkins and cute meerkats to promote their “Boo at the L.A. Zoo” Halloween event.
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DOOH is proven to be an effective way to notify consumers of upcoming events. So even though both campaigns are certainly getting consumers in the spooky Holiday spirit, they are also great examples of an efficient way to use of the impactful advertising medium.