OOH Insider Episode 066 - Ian Dallimore, How will data privacy and consent impact OOH?
Ian Dallimore is back!
With the recent Apple #iOS14 updates, Google Chrome updates, and the rising concern around data consent (the next social revolution) - How will Out of Home advertising be impacted?
Will Outdoor advertising and billboards thrive or dive?
Join Ian Dallimore, Vice President of Digital Growth & GM of #Programmatic at Lamar Advertising Company, and OOH Insider as they break down:
- How to position OOH amidst the changing climate
- The importance of static #billboards in the overall mix
- What conversations are being had at the national and local levels