OOH Insider Podcast Ep 66 - How will data privacy and consent impact OOH? | Ian Dallimore

OOH Insider Episode 066 - Ian Dallimore, How will data privacy and consent impact OOH?

Ian Dallimore is back!

With the recent Apple #iOS14​ updates, Google Chrome updates, and the rising concern around data consent (the next social revolution) - How will Out of Home advertising be impacted?

Will Outdoor advertising and billboards thrive or dive?

Join Ian Dallimore, Vice President of Digital Growth & GM of #Programmatic​ at Lamar Advertising Company, and OOH Insider as they break down:

- How to position OOH amidst the changing climate

- The importance of static #billboards​ in the overall mix

- What conversations are being had at the national and local levels