In Episode 15 of this season's Digital and Dirt podcast, Ian welcomes Elizabeth Neubauer-Donovan, Head of Global Ad Revenue at Marriott International, to discuss how the hospitality company will leverage advertising technology as a tool to better communicate with guests.
At the outset of the conversation, Elizabeth reviews the many touch points at which Marriott engages with a consumer throughout their daily journey. From large families looking for a place to stay in the middle of a road trip to a single business traveler looking to extend their stay, Marriott aims to put the customer first by providing all the resources needed for a pleasant experience. Elizabeth explains how ad tech allows Marriott to achieve this goal and connect with consumers as part of an omnichannel approach.
Elizabeth discusses her current role as a mentor for WE.DOOH and She Runs It, detailing how mentorships can positively impact careers. She believes in the importance of helping others reach their goals by giving them opportunities they might not have had without someone opening a door.
Lastly, Elizabeth explains how Marriott uses advertising to tailor messaging for specific audiences and shares her top 3 must-visit Marriott properties.
To learn more about Elizabeth Neubauer-Donovan and Marriott, listen to the full Digital and Dirt episode available on Apple Podcast, Spotify, Google Podcast, and other podcast platforms!