Meet Our Partners: Dave Etherington, Place Exchange

What’s your current position? How long have you been in this position?

I’m CCO at Place Exchange and have been in that role since we launched the company a couple of years ago.

What is a typical day like for you?

Typically lots of partner calls, on both the supply and demand of our business. 

How have you seen digital out-of-home technology change over the past few years?

The big technological leap - and the one we’ve been focused on - has been enabling the omnichannel marketer to buy digital out-of-home in the same way they buy other digital media.

Can you tell us about the most interesting campaign you’ve gotten to work on?

I always love the first campaigns we run with a new supply partner, or new DSP or buyer. Seeing partnerships working in action is always a thrill.

What's your favorite thing to do when you’re not at work?

I try to get a ride in on Zwift every day. I started learning the guitar during lockdown and now I find it difficult to put down! I also love weekend hikes with the family

What is your favorite movie/TV quote?

It’s not really a quote, but a song - Edelweiss from The Sound of Music

What was your favorite childhood book?

The Hobbit

Tell me about your experience working with Lamar?

Friendly, smart, ambitious and technologically savvy. I’ve known Ian for years and it's been a joy to work with him and getting to know the wider team who are all brilliant. And if you’re lucky, you may even get to see Shirley’s gorgeous dog on a video call.