Cinco de Mayo Must Haves: Tequila, Salt & Lamar DOOH | Programmatic Case Study & Tips

Cinco de Mayo is almost here! 2020 may have caused us to miss the perfect alignment of Cinco de Mayo and Taco Tuesday but with restrictions lifting all over the country, any day is a perfect day to celebrate!

The holiday is popularly celebrated in the US with margaritas, beers, Mexican food and colorful parties. Many restaurants and food & beverage brands have special deals or special items to help celebrate the holiday.

But with the holiday falling in the middle of the week, it can be hard to notify consumers about the holiday specials. Programmatic Digital Out of Home (pDOOH) can help advertisers reach their targeted consumers by being in the right place at the right time.

To learn more about how your brand can utilize pDOOH please contact us!

The weather has been warming up and consumers are ready to celebrate! But consumers can’t celebrate with your brand if they don’t know about it. Think about a consumers typical Wednesday afternoon… they’re leaving work, their mind is cluttered thinking about what they need to get done by Friday and they’re just ready to get to the weekend. They have been too consumed by the week to remember to make plans to celebrate. But what if on Monday or Tuesday they saw a huge, unavoidable pDOOH ad for a Cinco de Mayo special. The hustle and bustle of the week can’t overshadow that!

The middle of the week is so hectic and many people will forget to make plans unless they are reminded. PDOOH is the ideal way to not only remind consumers of your brand but to also get them excited about it. Check out the case study below to see how pDOOH made a huge impact on Michelob Ultra purchases.

click here to view full case study