I’m beyond excited that Lamar Advertising has been nominated by ADWEEK for a 2022 Readers’ Choice: Best of Tech Partner Award in the Best Digital Out of Home Service category. Lamar’s vast digital billboard network of over 4,000 screens reaches more than 175 DMAs and generates more than 4 billion weekly impressions, delivering the scale needed for any campaign.
For us, the quality of service we provide our clients before a campaign goes live is of paramount importance. We’ve built the most robust Programmatic Digital Out of Home team focusing first on client success. We work daily with our SSP partners as well as constantly educating and providing our DSP partners and digital agencies with guidance on how pDOOH plays a vital role in the omnichannel approach to advertising. We pride ourselves on a few simple differentiators that set Lamar’s service apart including same day creative approvals as well as deal set-ups and RFP response. Lamar pDOOH has created a simple pricing model and added an extra layer of campaign monitoring beyond what SSP partners already provide.
None of this would be possible without our client success team (Shirley, Claire and Alex) who work passionately to make sure every client has the same level of service - from the smallest pDOOH Open Exchange campaign to our largest PMP campaigns. From webcams and mock-ups to case studies to show off our amazing client’s campaigns.
"Lamar's DOOH supply is a go-to for advertisers looking to include the channel in their campaigns - but it's Lamar's service that stands out. Their team is quick to ideate and activate plans that are well suited to the needs of Yahoo clients." - Stephanie Gutnik, Global Head of DOOH
I want to personally thank you once again for being the reason Lamar Advertising is a FINALIST for this award and ask that you vote for us by October 10th. It wouldn’t be possible without all our SSP, DSP, and Agency friends!
We look forward to continuing to provide you with the best service in the pDOOH industry. Let's win this!