5 Highlights from OAAA Q4 Consumer Trends for OOH | Harris Poll

67% of Gen Z and Millennials recall seeing OOH reposted on social media

After seeing an OOH ad over 50% of consumers would visit the advertisers online store

After seeing an OOH ad over 60% of Millennials would follow the advertiser on Social Media

Over 80% of Gen Z and Millennials would re-share OOH on Social Media

45% of consumers found greater interest in OOH ads that were personalized to include timely information – such as using weather triggers or day parting