With election season here, there is no better time to start connecting with voters and enlisting support!
For so many reasons, Digital Out of Home (DOOH) advertising is an optimal medium for helping political campaigns target, reach, and stay top-of-mind with prospective voters, from campaign launch until Election Day.
DOOH is easily customizable allowing for the displaying of relevant, effective, and timely messaging. DOOH inventory is non-fraudulent, giving political candidates the ability to reach voters in a direct and trustworthy way. The sheer size of digital screens and billboards makes campaign messages simply unavoidable.
Finally, programmatic technology allows candidates to change creative, pivot, or pause a campaign with speed and flexibility.
Lamar has the inventory and capabilities to help any political candidate reach and engage target voters throughout the election cycle. Please contact us for more information on how to take advantage of DOOH and start your campaign today!
Take a look at some creative examples of how to best use DOOH for political advertising!
