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Programmatic allows advertisers to use Digital Out of Home (DOOH) to reach consumers when and where they are most likely to be located. This powerful and unique technology makes it easy for advertisers to find, reach, and influence consumers via data-driven campaigns.
CHECK OUT THE CASE STUDIES BELOW TO GAIN MORE INSIGHT ABOUT THE BENEFITS OF PROGRAMMATIC AS YOU CONSIDER YOUR UPCOMING CAMPAIGNS!
Comcast Business
Comcast used the power of DOOH to generate brand lift, consideration, and favorability across 8 markets. The combination of strong creative messaging and programmatic activation across Lamar’s DOOH inventory drove lift across key metrics proving the effectiveness and impactful nature of OOH
goodr
The unique sunglass company, goodr, sought to increase awareness, consideration, and purchase intent of goodr sunglasses across 13 markets with a heavy focus in Atlanta, Chicago, Nashville, Philadelphia, and Orlando. The campaign proved highly effective, driving a greater lift than other retailers across key metrics.
Morton Arboretum
The Morton Arboretum, a garden and outdoor museum located in a suburb of Chicago, and Kelly Scott Madison (KSM) partnered with Place Exchange to drive awareness and ticket sales of its special exhibitions Human+Nature and Illumination. The combination of first-party data targeting, programmatic activation across DOOH, and device ID passback proved highly effective in driving ticket sales and demonstrated how DOOH can drive lower-funnel performance at an efficient cost.
Betterment
Betterment leveraged a powerful media mix of programmatic DOOH to successfully increase awareness, consideration and intent to open an account for their financial services. Additionally, they utilized the flexibility of programmatic DOOH by quickly changing creative messaging throughout the campaign in select target markets.
