Programmatic technology allows advertisers to reach consumers when and where they are most likely to be. With this powerful and unique technology, campaigns can have a major impact on consumers. Here are some recent case studies to help you learn more about programmatic as you consider your 2022 campaigns!
Brett Eldredge
In April of this past year, Lamar teamed with Warner Music Nashville and country music superstar Brett Eldredge for a programmatic digital billboard campaign designed to shine the light on the good works and deeds of Brett’s fans. Called the #GoodDayMovement and inspired by Brett’s single, “Good Day,” written by Eldredge, Daniel Tashian and Ian Fitchuk, the goal of the campaign was to inspire others to do the same.
In supporting and raising awareness of the #GoodDayMovement, Lamar displayed selected images of members of Brett’s fan club, The Locals, and the great things they had done or were doing to uplift their communities. Fans submitted their images via social media throughout the campaign by using the #GoodDayMovement hashtag.
To learn more, download the full case study below.
Starbucks Nespresso Vertuo
In 2021, Nestle Coffee Partners turned to programmatic OOH to generate buzz and excitement around the launch of the new Starbucks Nespresso Vertuo line. The goal of the campaign was to drive awareness and visits to Target stores where the Starbucks Nespresso Vertuo capsules were being sold.
During the 6-week campaign, Nestle Coffee Partners targeted digital billboards around Target stores across the country and used Uber OOH in select cities to reach and engage mobile consumers both, on the roads and at street level. The Digital OOH ads were complemented with native mobile retargeting using a “shop now” CTA link to drive guests to the brand page on Target.com
To learn more, download the full case study below.
