How to Buy

Ready to start your advertising campaign? Lamar’s Programmatic DOOH programs provide you with multiple buying options to help you reach your advertising goals and stand out from the competition. Feel free to contact us for additional information.

Open Exchange

  • Lamar broadcasts ad requests to all available buyers
  • Transparent price floor set
  • Transparent & non-guaranteed

Evergreen Deals

  • Lamar broadcasts all ad requests to a specific buyer to be used for multiple advertisers
  • Negotiated price floor set
  • Transparent & non-guaranteed

Private Marketplace Deals

  • Lamar makes select ad requests available to a specific buyer
  • Negotated price floor set
  • Transparent & non-guaranteed
Our SSP Partners
Vistar Media
Broadsign
Hivestack
Place Exchange
Our DSP Partners

Accretive Media

Adelphic

Adobe

Adomni

Amnet

Amobee

Blue 449

Cadreon

Campsite

Dataxu

Digitas

Essence

Havas Media

JPM Chase

Media Math

Programmatic Mechanics

Publicis Media Group

The Trade Desk

Ubimo

Verizon Media

Digital Billboard Sizes / Width × Height

Digital Bulletin

1400px × 400px

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Digital Poster

840px × 400px

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Digital Square

600px × 600px

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Digital Quarter

1600px × 400px

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Digital Third

1200px × 400px

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Digital Median

1000px × 400px

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Digital Miscellaneous

1000px × 625px

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