Ready to start your advertising campaign? Lamar’s Programmatic DOOH programs provide you with multiple buying options to help you reach your advertising goals and stand out from the competition. Reach out to Lamar’s programmatic team by emailing email@example.com
Biddable First Price and Fixed Price
Lamar’s inventory is broken down into 3 tiers of CPM floors: $5.00, $7.00, and $8.00, with PMPs starting at a $9.00 CPM. The average clearing price varies based on market and current demand among other factors.