How to Buy

ContacT Us

Ready to start your advertising campaign? Lamar’s Programmatic DOOH programs provide you with multiple buying options to help you reach your advertising goals and stand out from the competition. Reach out to Lamar’s programmatic team by emailing programmatic@lamar.com

Transaction Types

What ways are available to buy Lamar’s inventory?

  • PMP A curated pool of inventory for a tailored campaign with the highest priority
  • Always On / Evergreen Allows access to entire network of screens, buyers can apply targeting/audience strategy and deliver instantaneously
  • Open Exchange Allows access to target across multiple screen types and vendors

What are the auction types for Lamar’s Inventory?

Biddable First Price and Fixed Price

What are the typical floor and clearing CPMs across Lamar venues?

Lamar’s inventory is broken down into 3 tiers of CPM floors: $5.00, $7.00, and $8.00, with PMPs starting at a $9.00 CPM. The average clearing price varies based on market and current demand among other factors.

Our SSP Partners
Vistar Media
Broadsign
Hivestack
Place Exchange
Our DSP Partners

Accretive Media

AdQuick

Adelphic

Adobe

Adomni

Amobee

Campsite

Dataxu

Google DV360

Media Math

The Trade Desk

Ubimo

Viant

Vistar

Yahoo

Targeting and Measurement

Targeting

  • Time of Day
  • Day of Week
  • Geotargeting
  • Weather
  • Point Radius

Audience Targeting

  • 1st Party
  • Behavioral
  • Custom 3rd Party

Measurement

  • Brand Lift
  • Sales Lift
  • Foot Traffic
  • Web Conversion
Media Formats

Roadside

Transit

Urban Panels

Questions Answered

Programmatic FAQ

Programmatic DOOH

Unique Opportunities

Nationwide Evergreen Deals

Sensitive Category

Lamar Programmatic

Client Success

Be Targeted In Your Approach

Measurable and Attainable

Digital Billboards

Digital products

90+ Screens

Vancouver Transit

Amplify Your Messaging

General Programmatic