How to Buy
Ready to start your advertising campaign? Lamar’s Programmatic DOOH programs provide you with multiple buying options to help you reach your advertising goals and stand out from the competition. Reach out to Lamar’s programmatic team by emailing programmatic@lamar.com
Transaction Types
What ways are available to buy Lamar’s inventory?
- PMP A curated pool of inventory for a tailored campaign with the highest priority
- Always On / Evergreen Allows access to entire network of screens, buyers can apply targeting/audience strategy and deliver instantaneously
- Open Exchange Allows access to target across multiple screen types and vendors
What are the auction types for Lamar’s Inventory?
Biddable First Price and Fixed Price
What are the typical floor and clearing CPMs across Lamar venues?
Lamar’s inventory is broken down into 3 tiers of CPM floors: $5.00, $7.00, and $8.00, with PMPs starting at a $9.00 CPM. The average clearing price varies based on market and current demand among other factors.
Our SSP Partners
Our DSP Partners
Accretive Media
AdQuick
Adelphic
Adobe
Adomni
Amobee
Campsite
Dataxu
Google DV360
Media Math
The Trade Desk
Ubimo
Viant
Vistar
Yahoo
Targeting and Measurement
Targeting
- Time of Day
- Day of Week
- Geotargeting
- Weather
- Point Radius
Audience Targeting
- 1st Party
- Behavioral
- Custom 3rd Party
Measurement
- Brand Lift
- Sales Lift
- Foot Traffic
- Web Conversion
