How to Buy
Ready to start your advertising campaign? Lamar’s Programmatic DOOH programs provide you with multiple buying options to help you reach your advertising goals and stand out from the competition. Feel free to contact us for additional information.
Open Exchange
- Lamar broadcasts ad requests to all available buyers
- Transparent price floor set
- Transparent & non-guaranteed
Evergreen Deals
- Lamar broadcasts all ad requests to a specific buyer to be used for multiple advertisers
- Negotiated price floor set
- Transparent & non-guaranteed
Private Marketplace Deals
- Lamar makes select ad requests available to a specific buyer
- Negotated price floor set
- Transparent & non-guaranteed
Our SSP Partners
