How to Buy

ContacT Us

Ready to start your advertising campaign? Lamar’s Programmatic DOOH programs provide you with multiple buying options to help you reach your advertising goals and stand out from the competition. Reach out to Lamar’s programmatic team by emailing

Transaction Types

What ways are available to buy Lamar’s inventory?

  • PMP A curated pool of inventory for a tailored campaign with the highest priority
  • Always On / Evergreen Allows access to entire network of screens, buyers can apply targeting/audience strategy and deliver instantaneously
  • Open Exchange Allows access to target across multiple screen types and vendors

What are the auction types for Lamar’s Inventory?

  • Biddable
  • First Price
  • Fixed Price

What are the typical floor and clearing CPMs across Lamar venues?

  • Lamar’s inventory is broken down into 3 tiers of CPM floors: $5.00, $7.00, and $8.00, with PMPs starting at a $9.00 CPM.
  • The average clearing price varies based on market and current demand among other factors.
Our SSP Partners
Vistar Media
Place Exchange
Our DSP Partners


Google DV360



The Trade Desk

Viant | Adelphic DSP



Targeting and Measurement


Time of Day
Day of Week
Point Radius

Audience Targeting

1st Party
Custom 3rd Party


Brand Lift
Sales Lift
Foot Traffic
Web Conversion

Read More
Media Formats
Learn More
Be Targeted In Your Approach

Measurable and Attainable

Lamar Programmatic

Client Success

Questions Answered

Programmatic FAQ

Nationwide Evergreen Deals

Sensitive Category

90+ Screens

Vancouver Transit

Amplify Your Messaging

General Programmatic

Programmatic DOOH

Unique Opportunities

Digital Billboards

Digital products