How to Buy
Ready to start your advertising campaign? Lamar’s Programmatic DOOH programs provide you with multiple buying options to help you reach your advertising goals and stand out from the competition. Reach out to Lamar’s programmatic team by emailing programmatic@lamar.com
Transaction Types
What ways are available to buy Lamar’s inventory?
- PMP A curated pool of inventory for a tailored campaign with the highest priority
- Always On / Evergreen Allows access to entire network of screens, buyers can apply targeting/audience strategy and deliver instantaneously
- Open Exchange Allows access to target across multiple screen types and vendors
What are the auction types for Lamar’s Inventory?
- Biddable
- First Price
- Fixed Price
What are the typical floor and clearing CPMs across Lamar venues?
- Lamar’s inventory is broken down into 3 tiers of CPM floors: $5.00, $7.00, and $8.00, with PMPs starting at a $9.00 CPM.
- The average clearing price varies based on market and current demand among other factors.
Our SSP Partners
Our DSP Partners
Adomni
Google DV360
Quotient
StackAdapt
The Trade Desk
Viant | Adelphic DSP
Vistar
Yahoo
Targeting and Measurement
Targeting
Time of Day
Day of Week
Geotargeting
Weather
Point Radius
Audience Targeting
1st Party
Behavioral
Custom 3rd Party
Measurement
Brand Lift
Sales Lift
Foot Traffic
Web Conversion
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