Programmatic

September 23, 2022

Adweek nomination for 2022 Readers’ Choice: Best of Tech Partner Awards - Best Digital Out of Home Service Category

July 26, 2022

DOOH Days of Summer | Standout Summer Campaigns 2022

July 26, 2022

The 3 Case Studies You Need to See Before Your Next Campaign

April 25, 2022

Closing the Media Gap with Measurement with Craig Benner  | Digital & Dirt Podcast

April 25, 2022

Programmatic Case Studies You Should See Before Summer 2022

April 25, 2022

All-Star DOOH Coverage | NBA 2022 Network - Cleveland

April 25, 2022

How to Use DOOH for Political Advertising in 2022  

April 25, 2022

New Year, New Team | Lamar's Programmatic Team 2022

April 25, 2022

Programmatic Case Studies You Should See Before 2022

April 25, 2022

The Most Memorable Programmatic Campaigns of 2021

April 25, 2022

Leaves Are Falling & DOOH is Calling | Standout Fall Campaigns 2021

April 25, 2022

Lamar Advertising is an Enduring Brand With a Modern Outlook Thanks to Programmatic DOOH | Broadsign Beat

October 5, 2021

OAAA Coffee Break | OpenDirect 1.5.1 with Verizon Media's Stephanie Gutnik and Lamar Advertising Company's Ian Dallimore

April 25, 2022

What's the Deal with Lamar Programmatic?

April 25, 2022

Kickoff the Season with DOOH | 2021 NFL Coverage & Tips

October 5, 2021

Don't Miss Your Shot! | NBA Conference Finals Coverage & Tips

October 5, 2021

Sunshine, Rainbows & DOOH | Pride Month Coverage

October 5, 2021

OOH Insider Podcast Ep 66 - How will data privacy and consent impact OOH? | Ian Dallimore

October 5, 2021

Hey Now, You're an All-Star! Get Your DOOH Game On... | MLB All-Star Game Coverage & Tips

October 5, 2021

Cinco de Mayo Must Haves: Tequila, Salt & Lamar DOOH | Programmatic Case Study & Tips

October 5, 2021

Meet Our Partners: Craig Benner, Accretive Media

October 5, 2021

Summer 2021, Vacation Here They Come! | Tourism Coverage & Tips

October 5, 2021

Lamar Advertising Partners with Country Music Star Brett Eldredge and Warner Music Nashville to Promote and Inspire Community Efforts

October 5, 2021

The "Dope" Case Study You Need To See Before 4/20

October 5, 2021

Buy Me Some Peanuts & pDOOH | MLB Coverage & Tips

October 5, 2021

It's Been A Year... | Pandemic Effects on OOH

October 5, 2021

Programmatic Q&A | OAAA Thought Leadership

October 5, 2021

Spring is in the Air... Literally | DOOH Tips

October 5, 2021

Learn More About Programmatics Capabilities!

October 5, 2021

How to Celebrate St. Patrick's Day in 2021

October 5, 2021

Lamar Advertising’s Vancouver Area Digital Transit Inventory Now Available for Programmatic Buying

October 5, 2021

5 Campaigns That Stood Out in 2020

October 5, 2021

Digital Out of Home (DOOH) Taxonomy | OAAA

October 5, 2021

The 3 Case Studies You Need to See Before Your Next Campaign

October 5, 2021

Trust in Traditional | How OOH Helps Build Trust - Brands, Campaigns & Consumers

October 5, 2021

OOH Insider Podcast Ep 51 | Ian Dallimore

October 5, 2021

Deck the Halls and the Boards! Why DOOH is the Best Way to Advertise This Holiday Season

October 5, 2021

Meet Our Partners: Andreas Soupliotis, Hivestack

October 5, 2021

4A's Privacy Simplified - Q&A Sound Bite

October 5, 2021

LinkedIn: The Future of Programmatic

October 5, 2021

OAAA Webinar: Programmatic 101 for OOH

October 5, 2021

eMarketer: Programmatic Ad Spending Growth

October 5, 2021

Why Choose Programmatic Digital OOH?

October 5, 2021

OAAA Thought Leadership: Summer Travel

October 5, 2021

Billboard Insider: The Future of Out of Home with Ian Dallimore

October 5, 2021

Vistar Interview: How Lamar Successfully Adopted Programmatic OOH

October 5, 2021

Meet Our Partners: Sydney Stuenkel, Place Exchange

October 5, 2021

Meet Our Partners: Lynda Liu, Place Exchange

October 5, 2021

Meet Our Partners: Robert Loftus, Place Exchange

October 5, 2021

Meet Our Partners: Edith Gagne, Broadsign

October 5, 2021

Meet Our Partners: Jonathan Gudai, Adomni

October 5, 2021

Meet Our Partners: Lucy, Vistar Media

October 5, 2021

Meet Our Partners: Michael Provenzano, Vistar Media CEO

October 5, 2021

Welcome to Lamar's New Programmatic Website!

October 5, 2021

How Brands are Transforming DOOH to Remain Relevant During the Crisis